ACU Sports Podcast: Talking NIL with First Financial Bank's Samantha Baker - Abilene Christian Athletics

ACU Sports Podcast with Samantha Baker (FFB) graphic

ACU Sports Podcast: Talking NIL with First Financial Bank's Samantha Baker

3/20/2026 10:08:00 AM | General

Samantha Baker from First Financial Bank talks about their philosophy when it comes to NIL deals with Abilene Christian student-athletes, and what makes a partnership work.

The ACU Sports Podcast brings you closer to the Wildcat coaches and student-athletes you cheer for. We strive to tell the story of ACU Athletics in a deeper way.

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