Abilene Christian Athletics has announced a new partnership with FanWord, one of the leading AI and storytelling companies in college sports. As part of this collaboration, ACU will implement FanWord Assist, FanWord's AI-powered content creation platform, to enhance the university's storytelling efforts across all athletic programs.
FanWord Assist enables athletics communications teams to streamline the creation of game recaps, feature stories, alumni spotlights, and player bios, allowing departments to scale content production without sacrificing depth or authenticity.
"Partnering with FanWord is an exciting step forward in how we share the stories of our student-athletes at Abilene Christian," said Michael Smoose, executive associate athletic director for external operations. "Every athlete has a story worth telling, and this collaboration provides a platform to share how ACU has made an impact on their life in a meaningful, authentic way. Storytelling is powerful — it builds connection, inspires others, and amplifies the unique experiences that make ACU so special."
ACU Athletics will soon launch a new series of stories from student-athletes detailing their spiritual journeys at ACU through first-person narratives driven by FanWord's powerful AI platform. The series will give student-athletes a place to share how ACU has helped them grow in their faith in an intimate form of storytelling.
FanWord currently works with more than 150 collegiate athletic organizations across all levels, including institutions like Oklahoma, North Texas, SMU, South Dakota, Liberty, and Colorado. FanWord Assist was created specifically for sports communication professionals to help them meet the increasing demands of content creation in today's fast-moving digital landscape.
"We're incredibly excited to welcome Abilene Christian to the FanWord network," said Christopher Aumueller, CEO of FanWord. "ACU has a powerful brand, and with FanWord Assist, they'll be able to share more of the stories that define their student-athletes and showcase what makes their athletics program so special."
This partnership reflects ACU's continued investment in its brand, fan engagement, and student-athlete experience. Whether celebrating on-field achievements, highlighting faith-driven leadership, or honoring alumni accomplishments, FanWord Assist will provide ACU with the tools to tell its story in a more powerful, consistent, and scalable way.
ABOUT FANWORD
FanWord is one of the leading AI technology and storytelling companies in the college sports industry and currently works with more than 150 athletic organizations across all levels. To learn more about FanWord's storytelling software, FanWord Assist,
click here.
